Attraction marketing is one of the strategies and it is considered as the most powerful way of attracting and building quality target leads in the marketing funnel. This strategy is about proper positioning yourself so that others will recognize you as an expert in the niche that you’re into. The main objective of attraction marketing is to establish strong relationship with the visitors or prospects before encouraging them to buy your products or seek your services.
By simply adjusting your attitude towards marketing, it would be easier to employ attraction marketing. Implementing this marketing strategy you can avoid painful rejection and cold-calling.
Here are some steps on how you can attract targeted prospects:
• Identify your target – before you engage in attraction marketing you should first identify your target audience. It is also important to define your goals in order to narrow down your search. This is important so that you can avoid wasting your time weeding out those prospects that are not potential leads. However, you should not stick in just one niche. As much as possible, you should target different niches according to psychographics, characteristics and demographics.
• Create webpage that can capture potential leads – Building a list is another concern in attraction marketing. Make sure that everyone in your list is a real person and ensure that they have joined your database for valuable reason.
• Video marketing – Another way to attract the targeted prospects is to use video marketing. It’s because most visitors and prospects would want to hear your voice and see your face. This is the perfect way to get involved and interact with your potential leads and eventually build the list of loyal subscribers and followers.
• Get free listings in the search engine – If you want to succeed in attraction marketing, you should make use of the internet and get free listings in the search engines. But, make sure to post fresh and unique content on the search engines so that they will reward you. The content should be keyword-focused and provide links to other websites relevant to yours. Make sure to look for reputable listing websites having higher ranking in the search engine results page.
• Speaking and networking – These are offline techniques that you can use to succeed in attraction marketing. This is the best alternative instead of telling them about your business or handing out business cards. I know what you are thinking, I have equally been there; Not a pleasant journey. However, you should build relationship and ask permission before sending them free information. Make sure that your target prospects are credible, trustworthy and aware.
Attraction marketing can be your secret weapon that should be developed in order to automate the process of lead generation. In addition, you should also have automated response system to answer the queries of your prospects. Above all, you should commit your time in implementing this strategy and in increasing quality leads.
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